How to Attract Reliable Seasonal Workers to Your Regional Business

Finding seasonal staff in regional areas can be challenging — but with the right approach, you can attract dependable workers who return season after season. Whether you run a farm, a holiday park, a winery, or a tourism venture, reliable seasonal workers are the backbone of your busiest periods. Here’s how to stand out and secure the talent your business needs.

1. Advertise Early (and Often)

Timing is everything. Many seasonal workers plan their travel and work schedules months in advance, especially those exploring Australia in a caravan or backpacking. List your job well before the season starts — ideally 6–12 weeks in advance — so travellers can align it with their routes.

Tip: Include your start dates clearly in your ad and mention if you’re happy to hold a role for the right person.

2. Use the Right Platforms

Travellers and grey nomads don’t always use traditional job sites. Promote your jobs on niche platforms like Workabout Australia, Facebook groups for working holidaymakers, and regional tourism pages.

Also consider:

• Caravan parks noticeboards
• Local visitor centres
• Word of mouth through other local employers

3. Be Transparent About the Role

The more detail you provide, the better. Reliable workers are more likely to commit when they understand what they’re signing up for. Include:

• Daily hours and pay
• Type of work and physical demands
• Duration of the role
• Accommodation or van site availability
• Any extra perks (meals, fuel allowance, local experiences)

4. Offer a Great Work Experience

Seasonal workers often choose jobs that give them a taste of local life. A welcoming environment, fair treatment, and small perks can go a long way. Think:

• A weekly BBQ or social event
• Opportunities to learn something new (winemaking, animal care, etc.)
• Friendly staff culture and clear communication

Happy workers talk — and word-of-mouth can be your best future recruitment tool.

5. Provide Accommodation or Support

Offering onsite accommodation or a space for a van is a major bonus in regional areas with limited housing. If you can’t provide it directly, help new arrivals find affordable options or connect them with other local employers who might be able to share resources.

6. Stay in Touch with Past Workers

Reliable seasonal staff often become repeat hires. Keep a record of great workers, stay in touch, and invite them back the following season. Many appreciate the stability of returning to a place they know.

“We always go back to the same citrus farm in Mildura — it’s like our second home,” says Jane, a seasoned grey nomad.

7. Highlight Your Location and Lifestyle

Don’t forget to sell the experience. Seasonal workers often choose roles that offer more than just a pay cheque. Showcase:

• Natural attractions
• Community events or festivals
• Proximity to popular travel routes or destinations
• Unique opportunities (like fishing, bushwalking, or wine tasting)

Make your job a lifestyle choice, not just a work gig.

Final Thoughts

Attracting reliable seasonal workers doesn’t have to be a guessing game. With a little planning, transparency, and a people-first mindset, you’ll build a reputation as a great place to work — and that’s the best recruitment strategy of all.