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Creating Job Ads That Stand Out to Working Holiday Makers

Attracting Working Holiday Makers (WHMs) can be a game-changer for regional employers. They’re energetic, adaptable, and eager to dive into new experiences, but they’re also spoiled for choice. With thousands of jobs advertised every day, your listing needs to shine brighter than the rest.

Here’s how to create job ads that grab attention, build trust, and bring the right travellers straight to your door.

1. Start With a Headline That Speaks to the Traveller

WHMs scroll fast. A strong headline should instantly communicate the job, the location, and the experience they’ll get.

Great headline examples:

  • “Fruit Picking in Stunning Stanthorpe – Free Onsite Camping!”
  • “Live and Work in the NT: Outback Pub Roles + Staff Accommodation”
  • “Immediate Start: Farmhand Roles Near Margaret River Vineyards”

Focus on what’s unique, not just the job title.

2. Highlight the Experience, Not Just the Job

Most WHMs care as much about the adventure as the work. Show them what makes your opportunity special.

Include details like:

  • What the region is known for (beaches, rainforest, outback, wine country)
  • Local activities (hiking trails, swimming holes, weekend markets)
  • Cultural perks (local festivals, wildlife experiences)

This transforms a basic job into a memorable experience.

3. Be Clear About Pay, Hours, and Conditions

Transparency builds trust…and WHMs talk. Clear information helps you attract serious applicants and reduces back-and-forth later.

Include:

  • Pay rate (hourly or piece rate)
  • Expected weekly hours
  • Contract length
  • Start date
  • Any bonuses or penalty rates

If you offer Verified Piecework Agreements, say so, it’s a huge selling point.

4. Showcase Accommodation Options (This Is Critical!)

Accommodation is often the deciding factor for WHMs.

If you offer it, highlight:

  • Type of accommodation (a place to park their van/motorhome or other onsite accommodation options)
  • Weekly cost
  • Facilities available (kitchen, laundry, Wi-Fi)
  • Transport options to the worksite, if needed

If no accommodation is provided, mention nearby caravan parks or hostels and estimates of cost.

5. Use Photos That Tell the Story

A job ad with visuals gets more clicks – and more applicants.

Include photos of:

  • The work environment
  • Accommodation
  • Surroundings (beaches, countryside, outback landscapes)
  • Team culture (with permission)

Authenticity beats polished stock photos every time.

6. Keep the Application Process Simple

With many WHMs already on the road, they are likely to apply using mobile devices. A complex system means fewer applicants.

Best practice:

  • Allow quick applications (message, email, or a short form)
  • List exactly what information you need (visa type, availability, experience)
  • Respond quickly – WHMs move fast!

If you can offer same-day phone interviews, mention it.

7. Use Language That’s Friendly and Easy to Understand

Avoid jargon and long paragraphs. Clear, conversational language works best.

Swap:

  • “Applicants must demonstrate proficiency in hospitality service delivery frameworks.”

For:

  • “We’re looking for friendly people with some hospitality experience.”

Make your ad sound like a human wrote it…not a policy document.

8. Promote the Visa Benefits

Many overseas travellers are actively looking for 88-day or 6-month visa extension opportunities.

If your job qualifies:

  • Say “Eligible for 88-day regional work”
  • Specify the postcode and industry
  • Explain what counts toward the days

This instantly increases interest.

9. Include Your Point of Difference

What sets your workplace apart?

It could be:

  • Regular staff BBQ nights
  • A supportive team
  • Flexible working hours
  • Training for beginners
  • Opportunities to stick around longer

Small perks can make a big difference.

10. End With a Warm, Welcoming Call to Action

Examples:

  • “Ready for an Aussie outback adventure? Apply now – we can’t wait to meet you!”
  • “Keen to join our vineyard crew? Send us a quick message with your details and we’ll call today.”

A positive tone creates a connection before they even apply.

Final Thoughts

Working Holiday Makers bring energy, diversity, and a strong work ethic to regional Australia, but you need to speak their language. By focusing on transparency, experience, and hospitality, your job ads will not only stand out but attract the right travellers for your workplace.