How Employers Can Retain Seasonal Workers Year After Year
Running a business that relies on seasonal workers (whether it’s a caravan park, roadhouse, farm, or tourism operator) can be a challenge. Every season brings a new team to train, a new mix of personalities, and often, a race against time to get things running smoothly. But what if some of your best workers came back year after year?
At Workabout Australia, we see it all the time, travellers who return to the same employers each season because they’ve found a great fit. Here are some tried-and-true ways to keep your seasonal workers coming back.
1. Make a Great First Impression
The first few days set the tone. Clear communication, a friendly welcome, and good organisation go a long way. When workers arrive to find accommodation ready, shifts planned, and expectations explained, they’ll instantly feel valued and prepared to do their best.
A simple orientation or welcome chat helps workers settle in and understand your business culture from day one.
2. Create a Positive Work Environment
It sounds simple, but happy workers talk – and they return. Encourage teamwork, recognise good performance, and check in regularly. If your team feels heard and respected, they’ll be far more likely to recommend you to other travellers and come back next year themselves.
Remember: for many grey nomads and travelling workers, the experience is about lifestyle as much as income. A friendly workplace where they feel part of the team can make all the difference.
3. Offer Flexibility
Many seasonal workers are on the road for the adventure. Being flexible with rosters, days off, and job duties can make your role much more appealing. If possible, allow time for workers to explore the region or attend local events… it’s often a big part of why they’re travelling in the first place.
4. Keep in Touch
Don’t lose contact once the season ends. A quick check-in email or message during the off-season keeps the relationship warm. Let past workers know when you’re recruiting again, or share updates about your business. A little communication shows appreciation and keeps you top of mind when they plan their next trip.
5. Provide Incentives for Returning Workers
A small loyalty bonus, first pick of accommodation, or guaranteed rehire for returning staff can be powerful motivators. Even a handwritten thank-you card at the end of the season leaves a lasting impression. Gestures like these stand out and make workers feel genuinely valued.
6. Highlight What Makes Your Workplace Special
Many travellers choose jobs based not just on pay but on experience… location, lifestyle, and community atmosphere. Share what makes your business unique: fishing spots nearby, local attractions, or the relaxed pace of your region. Employers who create a memorable experience often find their workers become long-term ambassadors.
In Summary
Retaining great seasonal workers isn’t just about money, it’s about connection, communication, and respect. By making workers feel welcome, appreciated, and part of something worthwhile, you’ll find they’re more than happy to return (and to possibly bring a few friends with them next time!).
At Workabout Australia, we love seeing strong relationships grow between employers and travellers. When both sides win, regional communities thrive.
Employers — Ready to Build Your Team?
Post your seasonal job with Workabout Australia and connect with experienced travellers who return year after year.
👉 Add your job listing or update your employer profile today.