5 Tips for Making Jobs Appealing to Grey Nomads and Backpackers
When it comes to finding reliable seasonal workers across regional Australia, grey nomads and backpackers are some of the most dependable and hardworking employees around. They’re eager to work, love exploring the country, and bring a wealth of skills and enthusiasm. But with so many job opportunities competing for their attention, how can you make sure your role stands out?
Here are five practical tips to help you attract the right workers and keep them coming back:
1. Offer Accommodation or Camping Facilities
Nothing appeals more to travellers than convenience—and that includes where they can lay their heads at night. Offering on-site accommodation, powered camping spots, or the option to park a caravan or campervan can be a huge incentive, especially for grey nomads.
Even basic amenities like showers, toilets, and a communal kitchen can make a job location more appealing. Bonus points if the facilities are free or discounted!
2. Be Upfront and Clear About the Job Details
Transparency goes a long way. Whether you’re advertising a fruit picking job, a hospitality role, or farmhand work, include clear information about:
- Hours of work
- Type of tasks involved
- Pay rates (hourly or piece rate)
- Duration of the job
- Any physical requirements
- What’s provided (meals, accommodation, transport, etc.)
Travellers are more likely to apply if they know exactly what they’re signing up for—and are less likely to leave early due to unmet expectations.
3. Make It Social and Welcoming
Backpackers and grey nomads are often on the road solo or as couples, so a friendly, social work environment is a major drawcard. Create opportunities for team bonding—think shared meals, campfire evenings, or local sightseeing outings on days off.
Grey nomads especially appreciate being made to feel useful and respected, so be sure to include them in team culture and value their experience.
4. Highlight the Local Experience
Your job isn’t just about work—it’s part of a bigger travel experience. Promote what makes your region special, whether it’s national parks, local markets, fishing spots, hiking trails, or nearby attractions.
For backpackers working their way across the country or nomads ticking off bucket list destinations, a job that includes time to explore can be more enticing than one that’s all work and no play.
5. Provide Reliable Communication and Support
Travellers may be arriving in your area for the first time, so make sure your communication is warm, prompt, and helpful. Offer support with directions, arrival times, what to bring, and what to expect. This builds trust and reduces no-shows.
Once they’re on site, be approachable. A positive work experience often leads to word-of-mouth referrals—and you might just find your next workers already waiting in the wings.
Final Thoughts:
Whether you’re running a remote cattle station, a country pub, or a vineyard in the heart of wine country, small touches can make a big difference when it comes to attracting grey nomads and backpackers.
At Workabout Australia, we’re here to connect employers with travellers keen to work and explore. Need help advertising your job? List your role with us today!